Purpose of the Job:To support Director to plan, implement all tourism marketing programmes and activities in accordance to the agreed marketing objectives and strategies. And to strengthen strategic and timely trade communication in order to enhance destination appeal and promote Hong Kong as a preferred travel destination among Asia. The position is responsible for developing, executing and controlling of all trade related business functions within approved plans and budgets.Dimensions:● Supervise trade strategy, planning and execution ● Enhance development and implementation of trade campaign ●Develop new potential trade partners ● Refer to trade marketing budget in respective area and geographic coverage: TaiwanExternal Relationships:This position liaises externally with:●Relevant authorities for the purpose of promoting Hong Kong’s interests●Travel trade in the designated area ●Hong Kong trade partners: airlines, attractions, local travel agents, HK hoteliers, land operators, etc. ●Advertising, digital and event agencies●Taiwan corporateContext of the Position:To play an important role in driving the marketing plans in the region in line with HO’s goals and guidelines. In the process, need to communicate to different parties, both externally and internally, to bring about an effective collaborative marketing effort. Strong tourism knowledge with good understanding of marketing disciplines such as evaluation of media plans, development of innovative tourism marketing programmes and needs of negotiation skills with co-op partners. To assist Director to achieve HKTB’s overall goals and objectives including achievement of tactical promotions KPIs and contribution to the number of overnight visitor arrivals to Hong Kong.Principal Accountabilities:●Assist to plan, develop and implement all trade related functions and annual operating plan in order to maximize travel to Hong Kong.●Monitor business activities consistent with objectives and in